Literally translated, ‘Loei’ means ‘beyond’ or ‘to the furthest extreme’, a name most suitable for this province that lies in the northernmost part of the Northeastern region, bordered at the top by Laos and the Mekong River. Though part of Northeastern Thailand, its geography and climate is more similar to those of Northern Thailand. Consisting mainly of mountains, large and small, it is cold and foggy in the winter and searing hot in the summer. In the past, bureaucrats based in Bangkok who had fallen out of favor of the Siamese government were sent to this remote town as punishment. Fortunately, the province’s isolation helped it retain its local traditions. Some national parks here are major tourist destinations.

Loei is 520 kilometres from Bangkok. It has an area of about 11,426 square kilometres and is divided into the following districts: Muang, Wang Saphung, Phu Kradueng, Chiang Khan, Pak Chom, Tha Li, Phu Ruea, Dan Sai, Na Haeo, Na Duang, Phu Luang, Pha Khao, Erawan and Nong Hin.

Dok Fai Ban Makham Wan Mueang Loei Fair is held in front of the provincial hall during Chinese New Year in January-February. A procession decorated with cotton products is the highlight. There are also shops from various offices.

Phi Ta Khon Festival is held at Amphoe Dan Sai in May or June. Aside from merit-making and a sermon, there is a procession bearing Phra Uppakhut, a rain-inducing Buddha image. Adult men and boys wear colourful ghost masks and join in the procession. The ghost costumes derive from a local legend. Some believe that they are from the Buddhist saga Phra Wetsandon Chadok.

Dok Mai Mueang Nao Fair is held in Amphoe Phu Ruea during New Year. The fair features shops, pageants and the sale of decorative plants, flowers and agricultural produce.